Know Your Rights.
Make Informed Choices.
Seek Appropriate Redressal.
Promoting consumer awareness, responsible consumer practices, education and understanding of appropriate grievance-redressal mechanisms.
Awareness that helps consumers act responsibly.
Building Awareness for a Fair and Responsible Consumer Community
MCO works to promote consumer awareness and education through information, awareness initiatives and consumer-focused activities. Our objective is to help individuals understand their rights, responsibilities, documentation requirements and available grievance-redressal mechanisms.
Our Approach
Awareness → Education → Informed Action → Appropriate Redressal
Our Mission
Creating Awareness. Encouraging Responsible Consumer Action. Promoting Justice.
Consumer Responsibility
Compare products and services, preserve records, understand terms and use lawful grievance channels appropriately.
Know Your Rights as a Consumer
Consumer awareness begins with understanding the fundamental rights recognised under India's consumer protection framework.
Protection against goods and services that may be hazardous to life and property.
Relevant information regarding quality, quantity, purity, standard and price, as applicable.
Access to a variety of goods and services at competitive prices, subject to applicable circumstances.
Consumer interests should receive due consideration in appropriate forums and institutions.
Seek appropriate remedies for genuine grievances covered by applicable consumer protection provisions.
Acquire knowledge and skills necessary to make informed consumer decisions.
Consumer Awareness, Education & Guidance
Consumer Awareness Programs
Awareness initiatives that help individuals understand consumer rights, responsibilities and good consumer practices.
Consumer Education
Practical information on purchases, bills, warranties, agreements, digital transactions, payment records and consumer protection.
Grievance Guidance
General information to help consumers understand steps and appropriate channels for raising consumer-related concerns.
Consumer Protection Awareness
Awareness about unfair trade practices, deficiencies in goods and services, misleading representations and related concerns.
Justice & Awareness Initiatives
Encouraging lawful and appropriate mechanisms for addressing genuine grievances and protecting consumer interests.
Responsible Consumer Action
Helping consumers keep records, understand responsibilities and take appropriate action when genuine issues arise.
Check → Understand → Compare → Document → Act
Consumer protection begins before a purchase is made. A few basic precautions can support informed decisions.
Check product or service details.
Compare prices and available options.
Read terms and conditions.
Verify warranty or guarantee information.
Ask for a proper bill or invoice.
Keep invoices and receipts safely.
Preserve warranty and agreement documents.
Maintain payment records.
Save relevant emails, messages and correspondence.
Record complaint details and responses.
Awareness Beyond Consumer Rights
MCO also promotes public awareness on issues affecting everyday safety, wellbeing and responsible community participation.
Food Safety Awareness
Check food labels, expiry dates, ingredients and storage instructions. Look for proper packaging and signs of damage, contamination or tampering. Maintain food storage and hygiene practices and report genuine concerns through appropriate channels.
Road Safety Awareness
Follow traffic rules and road signs. Use helmets and seat belts as applicable. Avoid distracted driving and unsafe road behaviour, and encourage children and the public to practise safe road habits.
Drug Awareness
Understand risks associated with drug abuse, encourage young people to stay away from harmful and illegal substances, promote responsible choices and seek appropriate professional or authorised assistance when required.
A. Mohhamed Yusufdeen
“Consumer awareness is an important step towards protecting consumer interests. Every individual should understand their rights, responsibilities, and the appropriate avenues available for addressing genuine grievances. Through continuous awareness and collective responsibility, we can contribute towards a more informed, responsible, and fair consumer community.”
Understand Your Options. Take the Appropriate Next Step.
MCO can help you understand the general grievance-redressal process and the appropriate channels available to you.
#43, 1st Floor, 85th Street,
Ashok Nagar, Chennai – 600 083,
Tamil Nadu, India.
Before Contacting Us
Keep relevant documents ready, such as bills or invoices, receipts, warranty or guarantee documents, agreements or terms and conditions, payment records, emails/messages, previous complaint details and other supporting documents.
Information or guidance provided by MCO should not be treated as a substitute for professional legal advice where such advice is required.